Related & Next Steps Test
June 11, 2020 | Alex Critch
Email Events API Overview
The Email Events API is used to get information about events generated by marketing emails or email campaigns sent through a HubSpot account.
Use case for this API: A member of the marketing team at your organization wants to optimize email campaigns.. You can use the Email Events API to gather data and power a machine learning model that determines the best time to send emails to different contact segments.
Every email sent via HubSpot generates a number of events detailing its lifecycle and how the recipient interacts with its content. An event is uniquely identified by its EventId, which is comprised of the following properties: